Product Behavior

Yes, I love bacon. I’m a firm subscriber to the “Anything is better with bacon” rule. Here are a couple of bacon-related products that tell different stories about themselves.

“The Story of the Product” is a simple tool I use to get a feel for how well my clients know what their product or service is supposed to be. It’s a simple fill-in-the-blank that describes key aspects. I bring something like this to project kick-off meetings, or even sales meetings, and try to fill it in as we discuss the project.

Recently, a friend overheard tourists talking about Dunkin’ Donuts being “known for” donuts. It got me thinking about what DD really is known for.

Let’s say you are the manufacturer of a product that’s been around for years, does its job well, and is pretty popular - except for the fact that it’s responsible for a few thousand deaths among children every year. You might want to come up with a way to counter bad press and bad feeling by extending your brand in a direction that softens and broadens your image.