Comments on: Changing Your Stripes http://www.productbehavior.com/archive/changing-your-stripes Tell me about it. Fri, 05 Dec 2008 00:41:41 +0000 http://wordpress.org/?v=2.6 By: Stop Growing, Already! | Product Behavior http://www.productbehavior.com/archive/changing-your-stripes#comment-789 Stop Growing, Already! | Product Behavior Sat, 10 May 2008 01:48:09 +0000 http://www.productbehavior.com/http:/www.productbehavior.com/archive/changing-your-stripes/#comment-789 [...] written a bit about Starbucks before, about how, over time, the unique Starbucks experience has become watered down to the point that [...] [...] written a bit about Starbucks before, about how, over time, the unique Starbucks experience has become watered down to the point that [...]

]]> By: snack wrangler http://www.productbehavior.com/archive/changing-your-stripes#comment-8 snack wrangler Thu, 27 Sep 2007 00:46:08 +0000 http://www.productbehavior.com/http:/www.productbehavior.com/archive/changing-your-stripes/#comment-8 We just got a Starbucks within spitting distance of our house. I'm trying to figure out ways NOT to go there--it's located between the drop-off at school and home, and involves coffee I didn't have to make--and it will break the bank. That said, I think the music aspect is one thing they HAVE done. Just today I talked to someone anxious for the expected Sonic Youth CD. And they've changed the food a bit to be more varied, as well as healthy, although the outcome of that last one, I think, is questionable. Perhaps some kid-oriented stuff, like a kids' corner with toys, or even a weekly storytime in a back room. Most Starbucks I see have no free seats, with most taken up by people with laptops. Parents LOVE to get out, and LOVE to drink coffee. Starbucks already has some kids' food. Noise levels would be a problem for the laptoppers--if Starbucks could figure this out, they'd definitely have a third place for me. We just got a Starbucks within spitting distance of our house. I’m trying to figure out ways NOT to go there–it’s located between the drop-off at school and home, and involves coffee I didn’t have to make–and it will break the bank.

That said, I think the music aspect is one thing they HAVE done. Just today I talked to someone anxious for the expected Sonic Youth CD. And they’ve changed the food a bit to be more varied, as well as healthy, although the outcome of that last one, I think, is questionable.

Perhaps some kid-oriented stuff, like a kids’ corner with toys, or even a weekly storytime in a back room. Most Starbucks I see have no free seats, with most taken up by people with laptops. Parents LOVE to get out, and LOVE to drink coffee. Starbucks already has some kids’ food. Noise levels would be a problem for the laptoppers–if Starbucks could figure this out, they’d definitely have a third place for me.

]]> By: EZ http://www.productbehavior.com/archive/changing-your-stripes#comment-7 EZ Wed, 26 Sep 2007 20:17:09 +0000 http://www.productbehavior.com/http:/www.productbehavior.com/archive/changing-your-stripes/#comment-7 I spent a few hours sketching in a Starbucks yesterday, they were having a special music event, playing the new Joni Mitchell album which they were also selling. I contemplated your question of how they could be more of the Third Place, and thought back to being in cafes in France and Italy, where cafes are third places. Here's my pitch: sell wine (no other liquor) after 4 pm, since not everyone wants to drink coffee after that time. They could serve a particular brand each night (or week) and sell bottles of that brand at the counter, just like they do with music. I spent a few hours sketching in a Starbucks yesterday, they were having a special music event, playing the new Joni Mitchell album which they were also selling. I contemplated your question of how they could be more of the Third Place, and thought back to being in cafes in France and Italy, where cafes are third places. Here’s my pitch: sell wine (no other liquor) after 4 pm, since not everyone wants to drink coffee after that time. They could serve a particular brand each night (or week) and sell bottles of that brand at the counter, just like they do with music.

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