Comments on: Four Questions http://www.productbehavior.com/archive/four-questions Not Just For Breakfast Anymore Thu, 10 Sep 2009 14:31:01 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Aaron http://www.productbehavior.com/archive/four-questions/comment-page-1#comment-71 Aaron Sat, 01 Mar 2008 03:21:01 +0000 http://www.productbehavior.com/archive/four-questions#comment-71 Hi Steve! Of course you're right, and we ask those questions in several different ways. But for many clients, they fall into a weird zone. They're not all "marketing" questions as they understand product management; they're not all "design" questions as they understand design. I think that "design thinking," if people are still using that term, is simply having internally-consistent answers to those questions. If you can answer them all meaningfully, you're usually way ahead of your competition. Hi Steve!

Of course you’re right, and we ask those questions in several different ways. But for many clients, they fall into a weird zone. They’re not all “marketing” questions as they understand product management; they’re not all “design” questions as they understand design.

I think that “design thinking,” if people are still using that term, is simply having internally-consistent answers to those questions. If you can answer them all meaningfully, you’re usually way ahead of your competition.

]]> By: Steve Portigal http://www.productbehavior.com/archive/four-questions/comment-page-1#comment-70 Steve Portigal Sat, 01 Mar 2008 03:08:15 +0000 http://www.productbehavior.com/archive/four-questions#comment-70 Seems to me this could form the beginning of a consultant-oriented question list. Stuff to ask in the first few conversations, and to keep asking to understand where the gaps are. (maybe I'm just reiterating what you're saying...if they should be able to answer it, we should be asking it...) Seems to me this could form the beginning of a consultant-oriented question list. Stuff to ask in the first few conversations, and to keep asking to understand where the gaps are.

(maybe I’m just reiterating what you’re saying…if they should be able to answer it, we should be asking it…)

]]> By: Sue Massey http://www.productbehavior.com/archive/four-questions/comment-page-1#comment-69 Sue Massey Sat, 01 Mar 2008 00:46:16 +0000 http://www.productbehavior.com/archive/four-questions#comment-69 I found your site on google blog search and read a few of your other posts. Keep up the good work. Just added your RSS feed to my feed reader. Look forward to reading more from you. - Sue. I found your site on google blog search and read a few of your other posts. Keep up the good work. Just added your RSS feed to my feed reader. Look forward to reading more from you.

- Sue.

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