Here It Comes
As I look forward to 2008, I’m very interested to see how the political candidates will market themselves once the primaries start, and pass, and we line up for the election in November. Political communication is pure marketing, for better or worse, and we get to see it in action in ways we usually don’t for other sorts of products, in a truly exaggerated form. Are candidates using the Hero, Star, or Genius models to talk about themselves and what they’ll bring? Or are they resigned to offering all things to all people?
I’m interested to see the mobile phone industry react to the iPhone. To compete with a Genius, is the only option to be a Star (and claim to do the same as the iPhone, but better)? Or will anyone come out with a competing Genius phone that has offers another compelling phone experience?
Will the “green” movement finally find its marketing legs and engage the American consumer? Will we be able to distinguish between green and greenwashing? Are green products better, or new, or meaningful?
I can’t wait to see what happens. Have a happy 2008!
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