Comments on: I’ll Take The Popular One http://www.productbehavior.com/archive/ill-take-the-popular-one Not Just For Breakfast Anymore Thu, 10 Sep 2009 14:31:01 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Hosmer http://www.productbehavior.com/archive/ill-take-the-popular-one/comment-page-1#comment-67 Hosmer Wed, 27 Feb 2008 17:42:43 +0000 http://www.productbehavior.com/archive/ill-take-the-popular-one#comment-67 My favorite is Saab's campaign from the early 90's which said something like, "Most people who test drive a Saab usually buy one" I mean, what the hell? So if I test drive it and don't buy it I'm the oddball and if I don't test drive it I'll never have that 3rd party experience you're obviously suggesting I should have. By the way, I've watched every episode of Mad Men. Genius. Pure Genius. Did you see the finale? When Don Draper does the pitch for the Kodak Carousel Projector? Brilliant. Aaron, I miss you. My favorite is Saab’s campaign from the early 90′s which said something like, “Most people who test drive a Saab usually buy one”

I mean, what the hell? So if I test drive it and don’t buy it I’m the oddball and if I don’t test drive it I’ll never have that 3rd party experience you’re obviously suggesting I should have.

By the way, I’ve watched every episode of Mad Men. Genius. Pure Genius. Did you see the finale? When Don Draper does the pitch for the Kodak Carousel Projector? Brilliant.

Aaron, I miss you.

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