Product Behavior

I’ve been talking to a friend who’s thinking of launching a startup. One of things he’s considering is how to adapt the principles of the “triple bottom line.” The ideas is that the company is beholden to stockholders, but also other stakeholders, and that it will pay attention to performance not only economically, but also environmentally, and socially. There are many versions of this floating around on the web. One of the interesting things about this kind of thing is the way it mirrors the way “design thinking” considers more than just problem-solving in product design.