Product Behavior

I bought a digital SLR about a year ago, and I love it. My previous SLR was an early 80’s Nikon, so buying the DSLR meant getting not only the ability to take several hundred pictures without needing to change the film, but auto-focus and stuff like that. I already have a pocket-sized digital camera for everyday snapshots, but I use the SLR for “real” pictures - portraits of kids, arty expression, etc. It’s great. But something happened when cameras when digital: they became computers. My camera is a low-end model, and although I love it, I’m feeling a little jealous that it was superseded this week by a new model.

“The Story of the Product” is a simple tool I use to get a feel for how well my clients know what their product or service is supposed to be. It’s a simple fill-in-the-blank that describes key aspects. I bring something like this to project kick-off meetings, or even sales meetings, and try to fill it in as we discuss the project.