Jul 19th, 2007
Archetype 3: The Genius
The third product archetype is the product with a new approach. Genius products rethink the world and solve a problem in a new way. You buy a Genius and think, “I can’t believe no one thought of that before.” Example of Genius products and services: iPod George Foreman Grill Walkman Swiffer Amazon Trader Joe’s None [...]
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