Product Behavior

The third product archetype is the product with a new approach. Genius products rethink the world and solve a problem in a new way. You buy a Genius and think, “I can’t believe no one thought of that before.”
Example of Genius products and services:

iPod
George Foreman Grill
Walkman
Swiffer
Amazon
Trader Joe’s

None of these products invented anything, but instead [...]