Jul 13th, 2007
Archetype 2: The Hero
The second archetype in the mythology of products is The Hero. Hero products stand for something. You buy a hero because you buy in to its philosophy.
Here are some Hero products and services:
Prius
iBook (the original tangerine one)
BMW
Hummer
Ben & Jerry’s
Working Assets Long Distance
L. L. Bean
Target
Whole Foods
Columbia Sportswear
A Hero doesn’t even have to perform all that well; [...]
