Product Behavior

It’s hard to believe that we still have to recommend to companies that they consider the consumer’s entire process of learning, deciding, buying. The new things that are changing the interaction between company and consumer–like the “social media” stuff that presenters at this conference talked about–aren’t changing the fundamental need to know the consumer.

I’ve spent the last few days working on a presentation I’ll be giving at a conference in a few days.
I’ll be speaking about “Resonance,” a design process we use for the development of everything from blenders to businesses. I’m glad to be able to present it, in part because it’s required me to boil the process down to its essence and make a real story out of it.

The gist is this: wait.