Product Behavior

What job is your product interviewing for? The metaphor of the job applicant is powerful and simple to understand. I use it often when working with clients to align the features of a product with the aspirations of the consumer. I first ran across it in The Innovators Dilemma, by Clayton Christensen, and it fits [...]

When we work for appliance manufactures, we often run into the issue of The Big Box, and, especially, Shelf Space. A Shelf-Space project is only indirectly about providing the consumer with a great product; the main point is to get as many products on the shelf as possible.