May 26th, 2007
The New Target
A few weeks ago I met with a prospective client. It’s an interesting project, the client seems very reasonable, and I would like to do the work.
It is extremely common for folks like this to say, “it should be as easy to use as an iPod,” or something like that–in fact, it’s a rare sales meeting in which the iPod isn’t brought up by either the client or a designer. But this time was special. This time, six weeks before its official introduction, with only a few pictures, trust in Apple, and Steve Jobs’ legendary reality-distortion field in long-distance effect, the client said, “I want to iPhone it.”
The product doesn’t even exist yet and it’s become the icon onto which companies project their visions. That’s pressure.
