Aug 17th, 2007
This man is a Hero
A Hero product or service stands for something. Raja M. Daswani qualifies. Here’s his ad from the New York Times: Raja Fashions
Mr. Daswani leads with his mission, and everything else he does supports that mission. It’s not even clear what he does until you’re halfway through the ad, but you know what he wants: to give you a really nice suit. Sure, he has specific ways he goes about it, but those aren’t the main draw; they support the mission.
I don’t buy a new suit very often — actually, I don’t wear a suit very often — but I wish he’d come to Boston. He’s sold me with the strength of his vision.
