Comments on: Who Is The Product? http://www.productbehavior.com/archive/who-is-the-product Not Just For Breakfast Anymore Thu, 10 Sep 2009 14:31:01 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Aaron http://www.productbehavior.com/archive/who-is-the-product/comment-page-1#comment-808 Aaron Tue, 27 May 2008 21:14:44 +0000 http://www.productbehavior.com/?p=147#comment-808 Hi EZ, I'm glad it's working for you. I agree that this kind of metaphor is useful for new products that might need some extra explanation - but I've also used it successfully when considering "old" product categories that everyone already thinks they understand completely. In those cases, it's hard for companies to break out of the pack; thinking about what the product would be like if it were more like [name a celebrity here] is a useful way to get the designers thinking about new ways to approach the problem. A Hi EZ,

I’m glad it’s working for you. I agree that this kind of metaphor is useful for new products that might need some extra explanation – but I’ve also used it successfully when considering “old” product categories that everyone already thinks they understand completely. In those cases, it’s hard for companies to break out of the pack; thinking about what the product would be like if it were more like [name a celebrity here] is a useful way to get the designers thinking about new ways to approach the problem.

A

]]> By: EZ http://www.productbehavior.com/archive/who-is-the-product/comment-page-1#comment-800 EZ Fri, 23 May 2008 19:21:19 +0000 http://www.productbehavior.com/?p=147#comment-800 I've been using your suggestion of personification to help me think of a name for a new product, and it has been quite helpful. It's also given me some ideas for the marketing strategy. It seems that it would be especially useful for products that are very innovative, that need a lot of explaining as to how they work and what benefits they provide. I’ve been using your suggestion of personification to help me think of a name for a new product, and it has been quite helpful. It’s also given me some ideas for the marketing strategy. It seems that it would be especially useful for products that are very innovative, that need a lot of explaining as to how they work and what benefits they provide.

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